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Vision, mission and strategic goals


To be a leading national and international icon of humanity and freedom



To provide a pioneering and empowering heritage destination that challenges visitors to reflect upon our past, improve our present and build on our future as a united nation 


Our Mandate

Honour the heroes and heroines of the struggles for freedom and humanity by memorialisation and storytelling that narrates a story spanning a period of 3.6 billion years through the following seven epochs: Earth, Ancestors, Peopling, Resistance & Colonisation, Industrialisation & Urbanisation, Nationalism & Struggle, and Nation Building & Continent Building.